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The Guardian - Fashion • Feb. 10, 2026, 8:15 a.m.
‘Every shirt has a story’: the designers saving football kits from landfill
The beautiful game has a fast fashion problem, with clubs bringing out multiple kits every season. But a move towards upcycling old shirts and wearing vintage garments is on the rise It may have been a quiet January transfer window, but even so, thousands of new shirts will be printed for Lucas Paquetá, returning to his former Brazilian club Flamengo, while his West Ham shirt instantly feels old.
Not to mention the thousands of other players moving from one club to another. Uefa estimates that up to 60% of kits worn by players are destroyed at the end of the season, and at any one time there are thought to be more than 1bn football shirts in circulation , many of which are discarded by fans once players leave.
Not to mention the thousands of other players moving from one club to another. Uefa estimates that up to 60% of kits worn by players are destroyed at the end of the season, and at any one time there are thought to be more than 1bn football shirts in circulation , many of which are discarded by fans once players leave.
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